Top 10 Real Estate Salesforce Apps in India

The real estate business in India today cannot be compared with what it was a few years back.

Most property buyers now discover projects online. They fill forms on property portals, send messages on social media, or contact developers through websites and ads. As a result, real estate companies receive hundreds or sometimes thousands of inquiries every month.

If leads are not followed up on at the right time, they simply move to another developer or broker. This is where Real Estate CRM software becomes extremely important. A good CRM helps real estate businesses:

Many CRM platforms are available today, but not all are designed for the Indian real estate market. In this guide, we will look at 10 CRM platforms used by Indian property businesses and the features that make them useful.

Sell.Do is one of the most popular CRM platforms used by real estate developers in India. It’s for marketing departments and property sales teams. It helps manage the complete buyer journey from the time a lead is generated to the end point of the booking.

These features make many developers use Sell.To organise their sales and marketing.

Zoho CRM is one of the most popular CRM systems developed in India. It’s not limited to real estate, and many developers and brokers build on it for their property sales.

The biggest advantage of Zoho CRM is flexibility. Businesses can design their own workflows based on how their sales teams operate.

Companies looking for a very flexible and customizable CRM often turn to Zoho.

Buildesk is a real estate CRM platform built especially for property developers and real estate businesses in India to manage leads, automate follow-ups and keep track of property sales from one platform.

Platform simplifies sales operations and fosters communication among marketing teams, sales teams and channel partners.

Buildesk helps real estate companies ensure that every lead is tracked properly and sales teams can focus on converting prospects into customers.

Property CRM allows developers and brokers to more easily manage property inquiries and sales pipelines.

Instead of using spreadsheets to manually manage leads, keep track of everything in one place.

Now, with these features, sales teams can literally see which leads are hot and which need chasing.

TeleCRM is a solid cloud-based CRM for sales teams that rely heavily on tele-calls and following up leads.

TeleCRM assists real estate sales teams that receive a lot of phone call enquiries.

This allows teams to be organised even when they are receiving a large number of daily queries.

PropFlo is a modern proptech platform that aims to digitise real estate sales processes.

It focuses on improving coordination between marketing teams, sales teams, and management.

The solution gives insight to developers about the performance of their sales process.

NayaPurana CRM is yet another platform that sets out to serve property developers and brokers looking for a structured system of Lead and Project Management.

It assists the businesses to keep track of the entire journey of every potential buyer.

Such tools allow all possible interested buyers to be properly attended to.

Solid Performers offers CRM solutions tailored to the real estate industry. Their platform focuses on improving both sales tracking and operational visibility.

These tools let developers know how each project and sales drive is doing.

Freshsales is a part of Freshworks. Freshsales isn’t made for just real estate, but it’s used widely by property businesses because of its great automations.

This allows companies to only work with the leads that have a higher probability of converting.

BizPlus CRM is designed to support businesses in the organised management of customer relationships and sales pipelines.
It is used by companies that want an easy-to-use but powerful CRM solution for managing Property Leads.

It keeps businesses organised and their connection with the prospective customer intact.

Not every CRM is right for Every Real Estate Business. The right choice depends on how your business actually operates.

Before selecting a CRM, consider:

A good CRM makes your team’s job easy, quick, and organised.

The Indian real estate industry is going digital. Buyers now want answers instantly, personal communication and hassle-free bookings.

Without a CRM, managing these expectations becomes very difficult.

Sell.Do, Zoho CRM, Buildesk, Property CRM, TeleCRM, PropFlo, NayaPurana CRM, Solid Performers, Freshsales and BizPlus CRM are platforms that help property businesses in lead management, customer relationship management and sales optimisation.

For builders, developers and brokers who want to succeed in today’s competitive real estate market, implementing a CRM system is not a question of choice. It is now a requirement to run a real estate business.