Advanced AMPscript Techniques for Dynamic Email Personalisation

Example: Multi-Condition Logic

%%[
VAR @Status, @Stage, @OptIn

SET @Status = AttributeValue("CustomerStatus")
SET @Stage = AttributeValue("LifecycleStage")
SET @OptIn = AttributeValue("EmailOptIn")

IF @Status == "Active" AND
   @Stage == "Onboarding" AND
   @OptIn == "True" THEN
]%%
  <p>Here’s what you can expect next...</p>
%%[ ELSE ]%%
  <p>We’re here whenever you’re ready.</p>
%%[ ENDIF ]%%

%%[
SET @Today = Now()
SET @FormattedDate = FormatDate(@Today,"MMMM dd, yyyy")
]%%
<p>Offer valid as of %%=v(@FormattedDate)=%%</p>

%%[
VAR @AccountManager

SET @AccountManager = Lookup(
  "Account_Manager_DE",
  "ManagerName",
  "CustomerID",
  AttributeValue("CustomerID")
)
]%%
<p>Your account manager: %%=v(@AccountManager)=%%</p>

%%[
VAR @FirstName
SET @FirstName = AttributeValue("FirstName")

IF EMPTY(@FirstName) THEN
  SET @FirstName = "Valued Customer"
ENDIF
]%%

<p>Hello %%=v(@FirstName)=%%,</p>

%%[
VAR @rows, @rowCount, @i, @itemName

SET @rows = LookupRows("Recommendations", "SubscriberKey", _subscriberkey)
SET @rowCount = RowCount(@rows)

IF @rowCount > 0 THEN
  FOR @i = 1 TO @rowCount DO
    SET @itemName = Field(Row(@rows,@i),"ItemName")
]%%

  <p>Recommended: %%=v(@itemName)=%%</p>

%%[
  NEXT @i
ENDIF
]%%

%%[
VAR @FullName, @FormattedName

SET @FullName = AttributeValue("FullName")
SET @FormattedName = ProperCase(@FullName)
]%%
<p>Welcome, %%=v(@FormattedName)=%%</p>

%%[
VAR @LastPurchaseDate

SET @LastPurchaseDate = Lookup(
  "Purchase_History",
  "LastPurchase",
  "SubscriberKey",
  _subscriberkey
)

IF NOT EMPTY(@LastPurchaseDate) THEN
]%%
<p>Your last purchase was on %%=FormatDate(@LastPurchaseDate,"MMMM dd")=%%.</p>
%%[ ENDIF ]%%