Dreamforce 2025 Guide: Dates, Tickets and Speakers

Last Updated On : September 22, 2025
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Dreamforce 2025 Guide: Dates, Tickets and Speakers

Dreamforce 2025 is Salesforce’s biggest event of the year. It will take place in San Francisco from October 14–16, 2025. Thousands of people from around the world will attend to learn, connect, and get inspired.

In this guide, you’ll find all the key details about Dreamforce 2025—dates, ticket prices, registration steps, speakers, agenda highlights, and travel tips.

Whether you plan to attend at the Moscone Center or watch online with Salesforce+, this guide will help you get the best out of the event.

What is Dreamforce?

Dreamforce is Salesforce’s main annual conference. It brings together the global Trailblazer community—admins, developers, executives, and partners.

The event is more than a tech conference. It combines learning, networking, and entertainment. Think of it as part conference, part festival, and part concert.

At Dreamforce, you can attend sessions, see product demos, meet experts, and hear inspiring talks from leaders in business and technology. It’s also a chance to connect with peers and celebrate the Salesforce community.

Why Attend Dreamforce?

Learn
Dreamforce comes loaded with value when it comes to learning. It offers powerful sessions, keynotes and hands-on experiences. From exploring demos from Salesforce partners, to discovering the latest Salesforce updates, there is a lot to learn.
Get Inspired
Looking for some motivation to take your career to the next level? Dreamforce features many world-class speakers and thought leaders. Personalities like Dev Patel, Kerry Washington and Dr. Jane Goodall have spoken at Dreamforce in the past. You can expect to hear success stories, get intriguing insights and visionary talks that will stay with you.
Contribute

Dreamforce is not only about receiving, it’s an opportunity to give back too. Attendees can make their contribution to global philanthropy by taking part in fundraising and community-driven efforts. Thanks to such a huge turnout, Salesforce has donated more than $83 million in charity through the conference.

Have Fun

Dreamforce is not all work and no play. You can attend insightful sessions during the day, and let your hair loose at the electrifying parties at night. What’s more? There’s Dreamfest, a big concert that features a lineup of A-list performers, the likes of Benson Boone, and Metallica.

Also Read

Dreamforce 2025 Key Dates

Dreamforce 2025 will take place in San Francisco from October 14–16, 2025. The main venue is the Moscone Center, which has been the home of Dreamforce for years.

The event will also spread across nearby zones, including:

  • Admin Zone – for Salesforce Admins to learn and connect
  • Dev Zone – for Developers to explore technical sessions and demos
  • Partner Expo – where Salesforce partners showcase products and solutions

San Francisco becomes the hub of the Salesforce ecosystem during these three days, bringing together thousands of Trailblazers from around the world.

Dreamforce 2025 Ticket Pricing & Registration

Registration for Dreamforce 2025 is officially open! Now’s your chance to lock in the best deal with early bird pricing:

  • Launch Special – Just $999 (limited time offer – save $1,300!)
  • Standard Pass – Approximately $1,999
  • Last-Chance Pass – Up to $2,499

Can’t make it to San Francisco? No worries—stream Dreamforce 2025 live or on-demand for free via Salesforce+ from anywhere in the world.

Pro tip: Tickets sell out quickly each year. If you want the best deal, book your pass early before prices increase or the event reaches full capacity.

Who Should Attend Dreamforce 2025?

Dreamforce 2025 is a much-anticipated event for everyone involved in the Salesforce ecosystem. This includes
  • Admins & Developers: For admins and developers, Dreamforce offers a great opportunity to gain hands-on experience and attend value-packed technical sessions.
  • Executives & Sales Leaders: If you’re an executive or a Sales leader, you can get insights to drive business growth.
  • Marketers & Customer Experience Professionals: As a marketer or a customer experience professional in the field, you can learn about the recent trends or strategies.
  • Newcomers: Completely new to Salesforce? Dreamforce is one of the best places to begin learning from the pros.

What to Expect at Dreamforce 2025: Agenda Highlights

To grow your career in the Salesforce ecosystem, continuous learning and skill development are essential. The good news is that there are a variety of quality tools and resources that you can leverage to gain a competitive edge. So, begin your journey of becoming a Pro as you start with the one that attracts you the most

Keynote Sessions

Ready to be on top of industry news and updates? Curious to know future predictions?

The keynote sessions at Dreamforce are widely popular among attendees. You can expect to hear global speakers sharing pathbreaking insights.

Workshops

Want to level up your Salesforce game?

Attend hands-on training, participate in workshops based on your expertise level and explore in-depth product sessions, there’s a lot to practically learn at Dreamforce.

Networking Opportunities

With 180,000+ attendees, Dreamforce is a great place to expand your professional network. Make new acquaintances through panel discussions, informal gatherings or meetups.

Dreamfest

After a value-packed day, unwind at Dreamfest, a star-studded concert. The fest has seen some of the most popular performers in the past, including Imagine Dragons and Bruno Mars.

Dreamforce 2025 Speakers: Full Lineup

Dreamforce 2025 will feature a diverse group of world-class speakers from tech, entertainment, business, and AI. Here’s a look at some of the confirmed leaders and innovators:

Marc Benioff

Chair, CEO & Co-Founder, Salesforce

Sundar Pichai

CEO, Google & Alphabet

Ellen Pompeo

Actress & Producer, Grey’s Anatomy

Tekedra Mawakana

Co-CEO, Waymo

America Ferrera

Actor, Director & Producer

Brian Niccol

Chairman & CEO, Starbucks

May Habib

Co-Founder & CEO, WRITER

Andrew Ng

Founder, DeepLearning.AI; Managing General Partner, AI Fund

Kumail Nanjiani

Actor, Writer & Comedian

Matthew McConaughey

Actor, NYT Bestselling Author & Salesforce Brand Partner

Bozoma Saint John

Forbes’ #1 Most Influential CMO

Mati Staniszewski

Co-Founder & CEO, ElevenLabs

Soledad O’Brien

CEO, Soledad O’Brien Productions

Jesse Eisenberg

Actor, Filmmaker & Playwright

Alexandra Siegel

Chief Equality & Engagement Officer, Salesforce

Rob Lowe

Actor, Producer, Director & Author

Catherine Nichols

Chief Accessibility Officer, Salesforce

Evan Smith

Co-Founder & CEO, Altana

Guillermo Rauch

Founder & CEO, Vercel

will.i.am

Founder & CEO, FYI.ai

Dr. Varun Sivaram

Founder & CEO, Emerald AI

Leah McGowen-Hare

SVP, Trailblazer Community, Salesforce

Chase Lochmiller

Co-Founder & CEO, Crusoe

Alon Arvatz

CEO, PointFive

Dr. Siva Kumari

CEO, College Possible

Lindon Gao

Co-Founder & CEO, Dyna Robotics

David Fajgenbaum, M.D., MBA, MSc

Co-Founder & President, Every Cure

Refik Anadol

Media Artist & Director, Refik Anadol Studio; Co-Founder, Dataland

Dreamfest at Dreamforce 2025: Unmissable Music & Memories

Dreamfest 2025, the official Dreamforce 2025 concert, brings San Francisco to life with an unforgettable night of music, networking, and celebration.

Held on the second evening of Dreamforce, this legendary live event has hosted top-tier Dreamforce performers in the past—such as Imagine Dragons, Metallica, Pink, and Bruno Mars. While the Dreamforce 2025 performers haven’t been officially announced yet, expect a show that’s nothing short of spectacular.

More than just a concert, Dreamfest is where the Salesforce Ohana connects. Enjoy gourmet food, free-flowing drinks, and electric performances under the stars—while networking with Trailblazers from around the globe.

Best of all? It’s included with your Dreamforce 2025 pass at no additional cost.

Whether you’re a first-timer or a returning attendee, Dreamfest at Dreamforce 2025 is the ultimate celebration—a can’t-miss highlight that blends world-class entertainment with community spirit.

Where to Stay During Dreamforce 2025?

Planning your Dreamforce 2025 trip? With thousands of attendees flying into San Francisco, Dreamforce 2025 hotels and other accommodations can fill up fast. It’s smart to book early to secure the best location and rates.

Here are some popular options:

  • Official Dreamforce 2025 Hotels
    Salesforce partners with nearby hotels to offer discounted rates for attendees. These official Dreamforce 2025 hotel options will likely be listed once registration opens, so keep an eye on the Dreamforce site for updates.
  • Hostels
    Traveling on a budget? Hostels are affordable and great for groups or solo travelers looking to meet others.
  • Airbnbs
    Prefer a more personal or homely setting? Airbnb apartments offer flexibility and often come with kitchens, great for longer stays.
  • Stay Outside Downtown
    Want to save even more? Consider staying outside central San Francisco and use the BART transit system to commute to the event.

No matter where you choose to stay, be sure to book early—Dreamforce 2025 hotels and other accommodations tend to fill up fast.

Conclusion

Dreamforce is more than just a tech event—it’s a celebration of learning, innovation, and connection. Whether you’re a Salesforce beginner or a seasoned pro, there’s something for everyone.

Have questions or want to share your past Dreamforce experience? Drop a comment below!

FAQs About Dreamforce 2025

Q1: Is Dreamforce 2025 free to attend?
No, Dreamforce has a paid registration system, but virtual access via Salesforce+ may have free content.

Q2: When will Dreamforce registration open?
Salesforce typically opens registration a few months in advance. Join the waitlist to get notified.

Q3: Can I attend Dreamforce virtually?
Yes, Salesforce+ offers live and on-demand sessions from Dreamforce for remote attendees.

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Written by

Mohit Bansal

Salesforce Technical Architect | Lead | Salesforce Lightning & Integrations Expert | Pardot | 5X Salesforce Certified | App Publisher | Blogger

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