Salesforce has signed an agreement to buy Momentum. Momentum is a platform that helps with conversations and making sure sales happen. This purchase will make Salesforce better at using intelligence. It will take conversations that are not organised like meetings and phone calls. Turn them into useful information. Momentums technology gets information from tools like Zoom and Google Meet. Puts it into Salesforce. This helps teams do their jobs better, like following up with people and figuring out what will happen with sales. It also helps them do sales tasks more easily. Salesforce will be able to use Momentums technology to make its workflows better. Momentum is good at getting information from conversations and using it to help sales teams.
Salesforce is adding capabilities to its products, like Agentforce and Slack. This will help businesses understand customer conversations better and make decisions quickly. This is part of Salesforce’s plan to use more AI-powered automation and agent-based solutions. The financial details of the deal are not shared. The transaction is expected to be completed in the quarter of Salesforce’s fiscal year 2027 after getting the necessary regulatory approvals.
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