Expanded Implementation Roadmap
1. Identify High-Impact Use Cases First
Rather than rolling out voice AI to all the departments, start with high-volume queries.
Analyze:
- Call center reports
- Most repeated questions
- Long average handle time cases
- Peak load patterns
For example: If 40% of calls are about order status, automate that first.
Measure:
- Current resolution time
- Call transfer rates
- Escalation frequency
These will be your baseline metrics.
2. Prepare Your Data Foundation
AI performance depends heavily on structured, clean CRM data.
Audit your:
- Case statuses
- Record naming conventions
- Field completeness
- Object relationships
For example: If case priority is inconsistently filled, the AI may give confusing answers.
Consider:
- Standardizing picklist values
- Cleaning duplicate contacts
- Improving field validation rules
Strong data = strong AI responses.
3. Enable Core Salesforce AI Components
Before building voice agents, ensure:
- Einstein Generative AI is enabled
- Agentforce is activated
- Permission sets are configured properly
- Data Cloud is integrated (recommended)
- Telephony connectors are tested
Test each component independently before connecting everything together.
4. Design Conversation Architecture
This is where strategy matters.
Define:
- Topics (e.g., Billing, Case Updates, Order Tracking)
- Allowed actions
- Restricted actions
- Escalation thresholds
- Authentication rules
You should also define tone:
- Professional
- Friendly
- Formal
- Industry-specific
Voice AI reflects your brand. Design it intentionally.
5. Build Guardrails and Escalation Rules
Guardrails protect your organization.
Examples:
- If the confidence score is below 70%, escalate.
- If sensitive financial changes are requested, require verification.
- If customer frustration is detected, transfer to human
Never allow full automation without safety checks.
6. Pilot Deployment and Feedback Collection
- Internal employee testing
- Controlled customer group
- Limited call queue
- AI confidence scores
- Customer satisfaction surveys
- Failed intent matches
- Manual override frequency
Use transcripts to refine agent training.