Momentum Acquisition Confirmed by Salesforce in Definitive Agreement
Salesforce has signed an agreement to buy Momentum. Momentum is a platform that helps with conversations and making sure sales happen. This purchase will make Salesforce better at using intelligence. It will take conversations that are not organised like meetings and phone calls. Turn them into useful information. Momentums technology gets information from tools like […]
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What AI Data Failures in Salesforce Taught Me About Business Adoption
When AI Gets It Perfectly Wrong This is not a story about AI Data malfunctioning. It is not a story about a system failing, a vendor letting us down, or a developer writing bad code. This is a story about something far more common — and far more preventable. It is a story about what […]
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How a Salesforce Customer Portal Becomes a Revenue Engine?
Over the years, Salesforce Customer Portal was perceived as a digital help desk. Customers were logged in, the case was raised, and the documents were downloaded. This was as far as its perceived value went. Today, that mindset limits growth. Current Salesforce-native portals lie in the midst of revenue activities. They relate service, sales, business, […]
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Salesforce Acquire Fin for $3.6B — What It Means for AI Customer Support
Big news dropped on June 15, 2026. Salesforce just announced it’s buying Fin (yes, the company formerly known as Intercom) for about $3.6 billion. If you work in customer service or follow the AI space, this one’s worth paying attention to. So what exactly is Fin? Fin is an AI-powered customer support company. Their flagship […]
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How Slack CRM Works: A Complete Team Guide (2026)
Customer relationship management has always been the foundation of business, but the way teams use CRM has been inefficient for years. Employees jumping between tools to access data and communicate frequently leads to delays, misalignment and lost productivity. Slack CRM solves this problem that has been around for so long by essentially starting CRM in […]
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Goodbye Paywall — Salesforce Makes Flow Orchestration Free for Users
Salesforce has removed the charge for using Flow Orchestration. This is an important change for many users. Before this update, companies had to pay extra to use Flow Orchestration. Now, it is available without any added cost. The removal of the charge means admins and developers can build advanced workflows more easily. Flow Orchestration helps […]
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Understanding Waterfall Segments in Salesforce Marketing Cloud Engagement
Segmentation in Salesforce Marketing Cloud Engagement (SFMC) is vital to personalised and targeted communication. However, one of the most powerful and yet confusing segmentation methods available to marketers is Waterfall Segmentation. Understanding how waterfall segments work can help prevent duplication of your audience and optimise your customer journeys. This blog explains what waterfall segments are, […]
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How Salesforce Combines Data Cloud and AI for Smarter CRM
The management of customer relationships within companies has evolved considerably in recent years. Now it’s a race to see who can learn about customer behavior fastest, predict their needs, and deliver with the most relevant experiences. This is where the Salesforce and AI integration becomes a game changer. While Salesforce provides organization with its CRM system, AI brings […]
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