Understanding Waterfall Segments in Salesforce Marketing Cloud Engagement
Segmentation in Salesforce Marketing Cloud Engagement (SFMC) is vital to personalised and targeted communication. However, one of the most powerful and yet confusing segmentation methods available to marketers is Waterfall Segmentation. Understanding how waterfall segments work can help prevent duplication of your audience and optimise your customer journeys. This blog explains what waterfall segments are, […]
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Queueable vs Batch Apex vs Future: Choosing the Right Async Tool in Salesforce
In Salesforce development, it is common to have operations that are slow to execute or that reach system limits if they run all at once. This is where you need asynchronous processing, so that such operations smoothly run in the background without affecting the performance. Knowing the differences of Queueable vs Batch apex vs future […]
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CRMJetty Salesforce Customer Portal Enhanced with Agentforce Integration
The Salesforce Customer portals were developed to allow customers quick access to support services and support requests. They had been plain self-service interfaces attached to CRM systems for many years. Nevertheless, customer expectations have increased, and service complexity has grown. Organisations are currently processing more requests and complex workflows. The non-dynamic portals do not keep […]
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Why Salesforce Email Sending Now Requires Domain Verification & DKIM (Complete Guide)
In the latest releases, Salesforce has taken email security to the next level. The simple act of sending emails from the platform now involves a more secure, multi-step setup process. With the introduction of Domain Verification & DKIM, Salesforce ensures that only trusted and authenticated domains can send emails, improving overall deliverability and security. If you […]
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Salesforce Summer ’26: Pre-Release Planning Guide for Admins
Salesforce Summer ’26 is almost here, and while every release brings exciting new features, it can also feel overwhelming if you’re not prepared. Each update can directly impact how your organisation works. If you are a Salesforce Admin, being “release ready” isn’t just knowing what is new, it’s knowing what matters, testing changes and making […]
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Agentic Enterprise Guide: 8 Design Principles You Must Know
8 Design Principles are becoming increasingly essential as artificial intelligence continues to reshape how businesses operate. With artificial intelligence on the rise, many companies are scrambling to deploy AI agents into customer service, operations, and internal processes. On paper, the premise is quite simple: intelligent agents automate everything, and the job is done. However, the […]
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How Custom CAPTCHA Enhances Security in Salesforce Environments
For public-facing Salesforce applications like Experience Cloud portals and Salesforce Sites, stopping automated bots from gaining access is a must. Custom CAPTCHA serves as a first barrier to entry, limiting access to the system to genuine users only. It prevents very simple bots from reaching layers of security such as OTP/recaptcha. Why Custom CAPTCHA is Important? […]
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