Salesforce Connections 2025: What to Expect

The Salesforce ecosystem is growing fast every year, and Salesforce Connections is an important part of it. Salesforce Connections 2025 will take place on June 11–12, 2025, in Chicago. You can also join online through Salesforce+.

This event would focus on the latest updates in Salesforce’s Marketing Cloud and Commerce Cloud and other tools in its Digital 360 suite, so it is a chance to learn how these tools can change the way you do marketing.

Unlike Dreamforce which is bigger in size, Salesforce Connections is focused on marketing and commerce experts. This event gives you practical advice to map customer journeys, automate marketing and create commerce plans. Whether you’re a seasoned Salesforce user or just getting started with it, Connections is designed to give you the knowledge and strategies to succeed.

If you’re in digital marketing, eCommerce, customer engagement, or CRM strategy, Salesforce Connections is designed for you. Whether you’re just beginning with Salesforce or are a seasoned user, the event offers insights to level up your approach.

Top Salesforce leaders, industry experts, and inspiring customers will take the stage to share success stories, new tools, and real-world applications. Expect updates on Einstein AI, Customer 360, and more.

Personalization at scale is the key theme this year. Discover how Salesforce’s AI tools can tailor marketing messages, predict customer behavior, and improve campaign outcomes in real time.

Get practical experience with Salesforce tools in live, interactive workshops. Set up automated campaigns, personalize digital storefronts, and explore new integrations with Marketing and Commerce Cloud.

Learn how to grow revenue, boost conversions, and improve customer retention through strategic sessions designed for B2B and B2C commerce leaders.

Can’t attend in person? No problem. Salesforce+ will stream all major keynotes and select breakout sessions, giving virtual attendees access to the core content from anywhere.

This year, we’ll see a big focus on making things personal for lots of people. As more companies compete online, they need to connect with customers in ways that feel just right for each person. You can look forward to discovering how to use AI for personalization, predicting future trends, and how tools like Einstein AI simplify marketing and sales.

Here’s an example: Let’s say you run an online store. With Salesforce tools, you can look at how customers shop and suggest products they might like. This can help more people buy things and feel happy about their experience.

If you’re serious about leveraging Salesforce to elevate your marketing or commerce game, Connections is the event to attend. It’s not just a learning platform—it’s a community experience where industry leaders and professionals come together to redefine customer engagement.

Make Salesforce Connections 2025 part of your professional growth journey, and step into a future where marketing meets cutting-edge technology.

By attending, you’ll be better prepared to tackle the challenges of digital marketing and commerce, leveraging Salesforce as your strategic partner. Keep an eye on updates and get ready to transform the way you connect with customers!

Last updated: April 15, 2025

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Q1. What is the date and venue for Salesforce Connections 2025?
June 11–12, 2025, at McCormick Place, Chicago. Online via Salesforce+.

Q2. Who should attend Salesforce Connections?
Marketers, commerce professionals, Salesforce users, and anyone interested in customer engagement and AI tools.

Q3. Will sessions be available on-demand?
Yes. Salesforce+ will offer keynotes and featured sessions for replay.

Q4. What topics will be covered?
AI in marketing, personalization, Marketing Cloud updates, Commerce Cloud strategies, and digital transformation.