What Is LLM in Salesforce? Large Language Models Explained
Artificial intelligence in Salesforce has become almost invisible. Emails draft themselves, case notes turn into summaries, and questions get answered in plain language within seconds, without jumping across multiple screens. At the core of these experiences are Large Language Models (LLMs). An LLM in Salesforce enables systems to understand natural language, generate responses, and assist […]
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Advanced AMPscript Techniques for Dynamic Email Personalisation
Personalizing your emails isn’t just tacking the first name of your subscriber on the top anymore. Today, People want to receive customized emails based on their actions, interests, stage in customer journey, and current context at the right time. AMPscript empowers marketers to build very dynamic, data-driven emails that change at the time of send. […]
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How to implement Round Robin Functionality in Salesforce
A very common pain point, as sales and customer success teams scale, is how to fairly allocate workloads across users. When assignments are made by hand, it can result in an uneven distribution, and delays and inefficiencies. That’s where Round Robin Assignment can help a very simple, but powerful solution to automate and evenly distribute […]
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Why Salesforce Email Sending Now Requires Domain Verification & DKIM (Complete Guide)
In the latest releases, Salesforce has taken email security to the next level. The simple act of sending emails from the platform now involves a more secure, multi-step setup process. With the introduction of Domain Verification & DKIM, Salesforce ensures that only trusted and authenticated domains can send emails, improving overall deliverability and security. If you […]
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Connecting Claude with Salesforce Hosted MCP Servers: A Headless Approach to CRM
Salesforce integrations have traditionally been designed around applications, APIs, middleware, and user interfaces. An external system sends a request, Salesforce processes it, and the result appears in a portal, mobile app, integration layer, or Lightning page. Generative AI introduces a different kind of consumer: an AI assistant that understands a user’s intent, determines which Salesforce […]
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The Agentic Contact Center: Bringing AI, CRM, and Channels Together
Customer service has evolved significantly over the last decade. Businesses now communicate with customers through many different platforms such as phone calls, live chat, messaging apps, and social media. Managing all these interactions efficiently can be difficult for traditional contact centres. The Agentic Contact Center is a modern approach that uses artificial intelligence (AI), automation, […]
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Engineering AI Coding Agents: Understanding Rules vs Skills
As AI-powered coding agents become part of everyday development workflows, the real shift is not just writing code faster but learning how to guide these agents effectively. At the core of this shift are two foundational concepts: Rules and Skills. What are Rules? Rules act as guardrails for your coding agent. They define how the […]
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CRMJetty Salesforce Customer Portal Enhanced with Agentforce Integration
The Salesforce Customer portals were developed to allow customers quick access to support services and support requests. They had been plain self-service interfaces attached to CRM systems for many years. Nevertheless, customer expectations have increased, and service complexity has grown. Organisations are currently processing more requests and complex workflows. The non-dynamic portals do not keep […]
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